The new image Fripozo has incorporated to its products has won silver medal in the Best Branding category in the Best Awards 2016. These awards, which are in their sixteenth year, recognise the excellence of food marketing and have taken place in the Alimentaria food fair.

The new containers have an appearance suggestive of a gastrobar. Fripozo has based its development and adaptation to retail on its wide experience in the catering industry, given that it serves 12,000 restaurants weekly, as well as being a provider of the main organised restaurant franchises.

The company is taking advantage of the trade fair to present its new product lines, the surprising ‘tenders’, strips of chicken breast with cajun, barbecue or honey flavour, wrapped in gourmet breadcrumbs. This food is a strong and relevant innovation, as it is thought to satisfy the needs of the millennial generation consumers, young people born between 1980 and 2000, with distinct consumer habits, who not only value the product but also the experience which accompanies its consumption.

The Best Awards, organized by Ediciones y Estudios (publisher of the IPMARK, DA Retail y Restauración News magazines), Alimentaria y Alimentaria Exhibitions, takes place every two years, coinciding with Alimentaria, the main European food trade fair and one of the most important in the world. In this edition 247 initiatives have been presented by 152 companies.

Fripozo, part of the holding company Grupo Fuertes, is dedicated to the preparation and selling of quick-frozen foodstuffs and boosts its growth by focusing on innovation.