PALANCARES ALIMENTACIÓN’s sales volume increased 15 per cent in 2018 underpinned by innovation
The company is the first in Spain to include a flavour strength indicator on the cheese
It maintained an investment rate of 2 million euros annually to increase its productive efficiency
PALANCARES ALIMENTACIÓN brought 2018 to a close with a 15 per cent increase in sales, underpinned by its innovative latest launches. The company has included a new range of sliced cheese wedges, a family of 100% fresh goat’s cheese and tapas in different formats with an international focus. In addition, it is the first company in Spain to include an indicator of flavour strength on the cheese.
These new products join the comprehensive catalogue that Palancares produces at its facilities in Bullas, from goats, cow and sheep’s milk, fresh cheeses as well as hard pressed cheeses, spreads and formats especially designed to cover the specific needs of modern catering. Its artisan tradition enables it to produce a magnificent collection of cheese with certified Designation of Origin, such as Murcia al Vino and the cured Queso de Murcia.
For several years now the company has had a constant rate of investment with an annual budget of 2 million euros to increase its productive efficiency, increasing its production capacity and incorporating cutting edge technology.
PALANCARES has state-of-the-art facilities with the aim of making its cheeses a benchmark inside and outside Spain, and a strategy based on firm commitment to innovation, product diversification and healthy food. The result of that innovation was that it was the first company to launch a lactose-free cheese, which has since become a specific category.