Bodegas Luzón promotes its market presence in Asia in the Prowine Fair Hong Kong


Last year its sales in this continent increased by 40 per cent

Bodegas Luzón is taking part in Prowine Hong Kong in China, one of the largest wine trade fairs in the world, to promote its market presence in Asia. The company achieved excellent results in this continent last year, where its sales increased by 40 per cent.

This event, which is taking place until Friday 10th May, is organised by China International Exhibitions (CIE) and Messe Düsseldorf Shanghai, and it has become the country’s most important event in the sector; an essential meeting point for buyers and wine producers from around the world.

Bodegas Luzón is committed to innovation as the key driver to advancing in such a competitive market as winegrowing thanks to a complete range of wines adapted to the different distribution channels and internationally recognized for its value for money.

Bodegas Luzón is a modern and different company, full of energy which fuses the best of the past with innovation to produce wines with a distinctive character. It is one of the most important wineries with Protected Designation of Origin (PDO) Jumilla and manages more than 1,200 hectares of vineyards to get the best grapes with which it makes pleasant, fruity wines which are easy to drink