ElPozo is the favourite brand of Spanish households, since four out of five consume its products. With more than 60 years of history, the company is present in 80 countries worldwide and is a pioneer in healthy food, in fresh meat as well as processed and cured products. With a philosophy of continuous improvement, it dedicates a large part of its resources to the research and development of balanced and nutritional food, which is also enjoyable, makes you feel good and convenient. The company includes in its CSR plans activities in social, environmental and economic fields, aimed at improving the environment in which it operates. A large part of the company’s success is down to a its unique circular integration model, called the Integrated Process Control (CIP), which enables the intervention in all phases of the production process to guarantee maximum food quality, safety and environmental respect. It is a system which controls all business activity, from agriculture, livestock, selection of raw materials, product preparation and customer service, until it reaches the consumer.