It employs 5,234 people directly, and its overall business activity generates more than 20,000 indirect jobs

ElPozo Alimentación has increased its turnover by 2.2 percent during the 2024 financial year to 1,845 million euros, spurred on by its commitment to innovation, brand, competitiveness and diversification.

It employs an average of 5,234 people and its business activity generates more than 20,000 indirect jobs.

Currently, the ELPOZO brand is the most present in the homes of our country and has been for nine years without interruption, according to the ‘Brand Footprint’ ranking elaborated by the consultancy firm Kantar Worldpanel, the largest study of large consumer brands based on real purchases over the course of a year.

The brand is present on five continents thanks to its focus on offering consumers solutions that are healthy, tasty, easy to prepare and sustainable.

One of its main objectives is to become the favourite brand and food company of its main stakeholders: consumers and customers, employees, suppliers, society in general and investors, both in Spain and abroad.

ElPozo Alimentación’s strategic model is the triangular model formed by Sport, Culture and Gastronomy. The brand ambassadors include tennis player Carlos Alcaraz, football player Olga Carmona (ElPozo Bienstar) and Moto GP rider Pedro Acosta, on the sporting side; actor José Coronado, writer Javier Castillo (Legado Ibérico) and the musical group ‘Viva Suecia’ (ElPozo 1954), on the cultural side; and finally, chef Samantha Vallejo-Nágera has joined the gastronomic side.

During the 2024 financial year, it executed several important launches such as the Bienestar+Plus range, which includes products with a high meat content of 95 per cent and differential attributes such as high protein, 100 per cent natural or reduced salt. Also noteworthy within the ElPozo King Upp brand are the Pasta Boxes, a new innovation that is revolutionising the market with two fresh pasta proposals, with sauce and ingredients, which are easy and convenient to prepare, as well as the Rolling and Salsa range.

The company has also set itself the challenge of being very proactive in relevant areas such as Artificial Intelligence, cybersecurity and the application of digital talent.