ElPozo Alimentación is the most emblematic company of the holding Grupo Fuertes

ElPozo Alimentación breaks the billion euro barrier for turnover in 2016


Sales abroad increased by 30 per cent

Workforce increased by 3.9 per cent to 4,150 people


ElPozo Alimentación brought 2016 to a close with a turnover of 1,041 million euros, an increase of 8 per cent in relation to the previous year.  This increase is boosted by the significant advance in exports, brand positioning and innovation in high value added products which the company is undergoing.

Sales abroad increased their value by 30 per cent, reaching 187 million euros. ElPozo Alimentación, present in more than 80 countries, aims to continue increasing the export quota and consolidating in the geographical areas with the most potential for the company.

In particular, ElPozo Alimentación wants to increase its presence in the countries that make up the so-called BRICS, Brazil, India, China, South Africa and Russia, market conditions permitting.  In this sense, neither does ElPozo Alimentación rule out continuing to advance in internationalisation, entering other countries together with solvent partners with which their can develop efficient business activities.

The average workforce of the company in its head office in Alhama, Murcia, is 4,150 people, an increase of 3.9 per cent with respect to 2015. To these direct posts a further 23,000 indirect jobs have to be added, which are generated by their business activity.  These figures demonstrate the firm commitment of ElPozo Alimentación to create social wealth via the creation of stable and quality Jobs.

In the investment plan, investments reached 45 million euros aimed at increasing efficiency and innovation in all areas to reinforce its competitiveness in an increasingly more global market. ElPozo Alimentación dedicates a large part of its resources to the development of balanced and nutritional food. Some of the most important launches of last year, and which in some cases have meant a true revolution in the market, include the new “ExtraTiernos del Chef”, the “Al Grill” range, sobrasada with honey or the spreads and dips.

For the deputy managing director of the company, Rafael Fuertes, “these good results are due to our focus on the consumer, which is the centre of our business activity”.

The ElPozo Brand is the most present in Spanish households, as four out of every five consume its products, according to the ‘Brand Footprint’ ranking undertaken by the consultancy Kantar Worldpanel, the greatest study of leading consumer brands, based on real shopping.